营销小

This is a survey course of marketing principles and theory. The course supports a practical applied approach to the marketing mix, 消费和工业市场, 市场研究, plus the challenges of the competitive marketplace. The course also includes an introduction to the issues of globalization. 前提条件:BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

This course focuses on the study of the principles of selling and basic sales concepts. Topics will include: Competitive advantage, researching company and competitor information, 价值主张, 客户需求, listening; communication skills, 展示信息, 谈判, 以及结案技巧. 前提条件:MKT 341 (concurrent enrollment allowed).

This course seeks to provide an applied approach to the techniques and concepts of marketing research and its critical relevance to effective management decisions. Students will develop competency in survey methods and statistical analysis techniques. The course supports classic marketing approaches and the role of research in assisting corporate strategies in optimizing financial performance. Prerequisites: General education math requirements and MKT 341.

This course will provide a broad overview of digital media including effective web design, SEO (search engine optimization) strategies, 社交媒体工具, 移动营销, 指标, and analytics with a focus on business strategies and trends while using the appropriate digital tools for maximum effectiveness. 前提条件:MKT 341.

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, including a study of financial statements, 记录财务交易, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. 前提条件:BUS 201.

This survey course will look at today's American business systems including a study of various types of businesses and the information they gather, 商店, 和过程, including administration and management of people, 设施, 和信息. Course will include relevant computer experience simulating business situations.

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, 房地产、信托和投资者保护.

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, 信息的发展, 创意执行, and media planning as they design a complete campaign for a specified client. 前提条件:MKT 341 (concurrent enrollment allowed).

A practical approach to understanding and implementing marketing strategies as applied to the business and service sectors. Applications in healthcare, financial and hospitality industries will be addressed. 前提条件:MKT 341.

This course will use Adobe Photoshop or similar product to develop student skills in the creation and execution of computer graphics for advertising, 插图, 或增强业务产品.

This course will use Adobe Premier or similar product to develop student skills in the creation and execution of animated computer graphics for advertising, 插图, 或增强业务产品.

A broad survey course of international marketing principals and trade theory. The course supports a practical approach to global marketing with a focus on competition, 市场分析和进入策略, 贸易融资, 文化动力, and the challenges of the global marketplace. Student teams will prepare market-entry plans for a specific country. 前提条件:MKT 341.